An avant garde set of tag lines for a new hair product called "Xtah" (for Sebastian International). This product is designed to make hair look muddy and matted, and is aimed at a very young, trendy market.

 

1. HAIR DEFLOWERED.
CONVENTION DEFILED.

Molded and matted to X-tremes. Hair in earthen armor, sculpted in fertile soil.

 

 

2. X-IST AS ART.

Conjure the mythical. Shape a savage mane from primal mud. Emerge original.

 

 

3. X-ISTENTIAL HAIR

Charge your hair with primal matter. Make it muddy. Indelicate. Raw fiber baked in hard rain.